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Showing posts with label Consumerism. Show all posts
Showing posts with label Consumerism. Show all posts

2.13.2010

Avatar, is Same Old Shit




Why are most films so bad? This year's Oscar nominations are full of propaganda, stereotypes and downright dishonesty. The dominant theme is as old as Hollywood: America's divine right to consume other cultures, replacing them with dumbed-down crap.



When will directors and writers behave like artists and not pimps for a world view devoted to control and destruction?

I grew up on the movie myth of the Wild West, which was harmless enough unless you happened to be a native American.

The formula is unchanged. Self-regarding distortions present the nobility of the American colonial aggressor as a cover for massacre, from the Philippines to Iraq.

I only fully understood the power of the con when I was sent to Vietnam as a war reporter. The Vietnamese were "gooks" and "Indians" whose industrial murder was preordained in John Wayne movies and sent back to Hollywood to glamourise or redeem.

I use the word murder advisedly, because what Hollywood does brilliantly is suppress the truth about America's assaults. These are not wars, but the export of a gun-addicted, homicidal "culture".

And when the notion of psychopaths as heroes wears thin, the bloodbath becomes an "American tragedy" with a soundtrack of pure angst.

Kathryn Bigelow's The Hurt Locker is in this tradition. A favourite for multiple Oscars, her film is "better than any documentary I've seen on the Iraq war.

It's so real it's scary" (Paul Chambers CNN). Peter Bradshaw in the Guardian reckons it has "unpretentious clarity" and is "about the long and painful endgame in Iraq" that "says more about the agony and wrong and tragedy of war than all those earnest well-meaning movies".

What nonsense. Her film offers a vicarious thrill via yet another standard-issue psychopath high on violence in somebody else's country where the deaths of a million people are consigned to cinematic oblivion.

The hype around Bigelow is that she may be the first female director to win an Oscar. How insulting that a woman is celebrated for a typically violent all-male war movie.

The accolades echo those for The Deer Hunter (1978) which critics acclaimed as "the film that could purge a nation's guilt!"

The Deer Hunter lauded those who had caused the deaths of more than three million Vietnamese while reducing those who resisted to barbaric commie stick figures.

In 2001, Ridley Scott's Black Hawk Down provided a similar, if less subtle catharsis for another American "noble failure" in Somalia while airbrushing the heroes' massacre of up to 10,000 Somalis.

By contrast, the fate of an admirable American war film, Redacted, is instructive. Made in 2007 by Brian De Palma, the film is based on the true story of the gang rape of an Iraqi teenager and the murder of her family by American soldiers.

There is no heroism, no purgative. The murderers are murderers, and the complicity of Hollywood and the media in the epic crime in Iraq is described ingeniously by De Palma.

The film ends with a series of photographs of Iraqi civilians who were killed. When it was order that their faces be ordered blacked out "for legal reasons", De Palma said.

"I think that's terrible because now we have not even given the dignity of faces to this suffering people. The great irony about Redacted is that it was redacted."

After a limited release in the US, this fine film all but vanished.

Non-American (or non-western) humanity is not deemed to have box office appeal, dead or alive. They are the "other" who are allowed, at best, to be saved by "us".

In Avatar, James Cameron's vast and violent money-printer, 3-D noble savages known as the Na'vi need a good guy American soldier, Sergeant Jake Sully, to save them. This confirms they are "good". Natch.

My Oscar for the worst of the current nominees goes to Invictus, Clint Eastwood's unctuous insult to the struggle against apartheid in South Africa.

Taken from a hagiography of Nelson Mandela by a British journalist, John Carlin, the film might have been a product of apartheid propaganda.

In promoting the racist, thuggish rugby culture as a panacea of the "rainbow nation", Eastwood gives barely a hint that many black South Africans were deeply embarrassed and hurt by Mandela's embrace of the hated Springbok symbol of their suffering.

He airbrushes white violence - but not black violence, which is ever present as a threat. As for the Boer racists, they have hearts of gold, because "we didn't really know". The subliminal theme is all too familiar: colonialism deserves forgiveness and accommodation, never justice.

At first I thought Invictus, could not be taken seriously, then I looked around the cinema at young people and others for whom the horrors of apartheid have no reference, and I understood the damage such a slick travesty does to our memory and its moral lessons. Imagine Eastwood making a happy-Sambo equivalent in the American Deep South. He would not dare.

The film most nominated for an Oscar and promoted by the critics is Up in the Air, which has George Clooney as a man who travels America sacking people and collecting frequent flyer points.

Before the triteness dissolves into sentimentality, every stereotype is summoned, especially of women. There is a bitch, a saint and a cheat. However, this is "a movie for our times", says the director Jason Reitman, who boasts having cast real sacked people.

"We interviewed them about what it was like to lose their job in this economy," said he, "then we'd fire them on camera and ask them to respond the way they did when they lost their job. It was an incredible experience to watch these non-actors with 100 per cent realism."

Wow, what a winner.
 

11.21.2009

Oprah Make us, 'Dumb and Dumber'


Oprah allows the shopaholics and consumer whores to feel like they're solving real world issues, simply by buying things (which they most likely couldn't stop doing even if they wanted to). I'll admit, personally I don't always get how a lot of charities function, or how buying stuff somehow fixes stuff. And...as an afterthought, I still remember all the jokes about the Play Station 3 being able to cure cancer (and smoke a salmon, which someone actually did btw).



Secular saint or nefarious consumerist? No matter your opinion of Oprah Winfrey, it's impossible to ignore the global uproar over her announcement that she will be winding down her daytime talk show on broadcast television.

She is moving over to her very own cable channel, the Oprah Winfrey Network (OWN), in partnership with Discovery Communications. OWN will debut in January 2011 to approximately 80 million viewers on what is currently the Discovery Health Channel.

Popular culture professor at Syracuse University, Robert Thompson, who grew up in Chicago where Ms. Winfrey began her career, says he has received requests for comments from around the world.

Media watchers, sociologists, and branding experts say the frenzied outpouring reveals much about the impact, legacy, and future of the media empire Winfrey has built over the past quarter century.

"I'm shocked," says Mr. Thompson, who explains that the syrupy accolades and montages playing in cities from London to Sydney are more akin to a memorial.

"This reminds me of the sort of tributes that poured out after Michael Jackson's passing. More about someone whose time is past," he notes. "Frankly, they don't bode well for the future of her projects in other areas."

But the passion of her fans also says something about her long-term commitment to them, Thompson adds. "This is an affection that was earned day by day, show by show, year by year," he says, a reign unprecedented in the daytime arena.

Over the two-and-a-half decades of her tenure in daytime TV, Winfrey came to fill a void for many of what is currently an audience of some 7 million viewers, says sociologist BJ Gallagher in an e-mail.

Calling Winfrey, "Our Lady of Perpetual Self-Empowerment," Ms. Gallagher says that for tens of millions of woman (and more than a few men, too) Oprah offers what they often can't find in mainstream churches:

"Inspiring advice on how to live the good life, compassion, encouragement, and support, spirituality that is broadly inclusive, love and forgiveness, laughter, hugs, and acceptance."

The decision to move from broadcast to cable is strictly a business move, says Elayne Rapping, professor of American Studies at SUNY, Buffalo.

She noted that during Winfrey's time on ABC affiliates nationwide, the influence of broadcast television has been severely eroded by the rise of cable and the Internet.

Her new venture with Discovery communications includes an Internet site, and she notes, "Oprah is just following audiences where they have demonstrably migrated, away from broadcast television."

When Winfrey entered the talk show game in the mid-1980s, shows such as Jenny Jones and Jerry Springer were already beginning to define the genre as a backwater of tabloid headlines.

In the early 1990s, Winfrey made the decision to take the show in more positive directions, points out Susan Mackey-Kallis, associate professor of communication at Villanova University in Pennsylvania.

It is the rise of Winfrey as a business brand that has truly driven her influence, she adds. "She often assured her viewers and later her readers that their greatest power for changing themselves and their world lay in their purchasing power.

Supporting a cause meant buying a bracelet made by indigenous people; curing cancer meant attending a charity event, etc.

This coupling of consumerism with social and political change made her the darling of advertisers whose clients were willing to pay top dollar to advertising on her show."

It is also this emphasis on consumerism that has drawn the most fire from such critics as international branding expert, Rob Frankel, who sees the talk show diva as a negative influence in the larger culture.

"Nobody has contributed more to the dumbing down of America and its increase in mediocrity than Oprah Winfrey," he says. "If she has any leadership ability, it lies in her self-gratifying sustenance via mindless consumerism."