I only use Crest
Winter 2009 issue of In Communion / IC 52
Protestants in the United States have less “brand loyalty” to their denominations than they have to their toothpaste, a survey made public in January revealed.The survey, which categorized churches as “brands,” found there is a trend of “church shopping” in a diverse marketplace of religious offerings in the US.
The survey found that only 16 percent of US Protestants surveyed said they will not consider changing their denominational affiliation. By contrast, 22 percent expressed brand loyalty to a preferred toothpaste.
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